This leaves you with a couple routes you can do individually or group together as part of your plan of attack for potential playlisting: At Zoetic we recommend never paying for a playlist, this will be challenging though as many independent curators or outlets such as Playlist Pusher or Submithub charge for placement or submissions in order to monetize their playlist. Reaching out to all these playlists on your own can be very time consuming which is why playlist pitching services exist, but sadly the industry hasn’t quite set up enough of an infrastructure to easily discern the scammers from the legit curators.
If someone hasn’t been referred to you personally then you should be very wary of whether their services are legitimate or not. Beware though of the dreaded social media curator who takes money for submissions and places you on a bogus playlist that nets you no new listeners or just runs off with your money and starts a new playlist under a new name. There are legit examples such as Indiemono or SoundPlate that let you submit for playlists for free or next to nothing. These are people with partnerships and large developed lists of user playlists with followings that have been accumulated over time. Any playlist that is not curated by the streaming service is going to be a User Playlist and as a result is going to take submissions in a different manner, generally through email or DM. Also, you must submit it at least 4-6 weeks ahead of its release date minimum to be considered.
But they are very unlikely to hear or select your track if you don’t fill out their form with interesting facts and storylines around your new music. Spotify for example, lets you submit directly to their editorial playlists through Spotify For Artists in order to be heard. An editorial playlist is curated by someone at a streaming company (for this purpose we’ll include algorithmic playlists which are based on the DSP’s algorithm to recommend you new music, think Discover Weekly on Spotify.) Noteworthy streaming sites like Spotify, Apple Music, Audiomack, Soundcloud all have curated playlists to showcase the standout creators on their platforms as well as to create a better experience for their users so they don’t have to sift through all the new music that comes out. But not all playlists are made alike and not all playlist pitchers are legitimate.įirst let’s clarify the distinction between a User Playlist and an Editorial Playlist. Playlists have become what big blogs were in the early 2010’s or Radio in the 90’s where a noteworthy placement could mean a huge boost to your career and potential earnings.
Playlist pitching is a common buzzword in the streaming age.
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